Usability Tips: Additional notes for Nordic House

Website: www.nordichouse.co.uk

Main and quite long article about Nordic House is here. In this article I mention Catalog page and "Drop a hint" button.

Catalog without prices

I don't know the reason why Catalog page doesn't have prices.

Update: probably, because some items have several options with different prices. In this case it's still possible to show prices: "from £10" instead of "£10".

But I can suggest some advantages of showing prices:

A user quickly estimates items. He doesn't need to open Product page to see the product price. It would be very tediously after second-third page opening.
This catalog doesn't have filter or sort possibilities. So showing prices is a only opportunity not to open unwanted expensive items.
It's possible to compare prices of this website with prices of competitor.
A user readily understand that it's a shop and he can buy. It's not just catalog or exhibition.

Current Catalog page without prices

Possible Catalog page with prices

"Drop a hint" button

There is "Drop a hint" button on Product page. This button opens a popup window with 5-fields form.

Would you like to fill in 5 fields?

The problem is any interaction with "Drop a hint" button potentially will be frustrating for user. This button can be misinterpreted as "Add to favorite" ("Save for later") button. But it is about sending a current page link to somebody. It's not often when a user wants to do it, especially using 5-fields form. Usually he wants just to save bookmark for himself.

I think it's better to use "Add to favorite" button, but it's required server. So it's expensive and takes a lot of time. Or also a good option: to remove this button. Nowadays users can use browser's "Bookmark", make screenshots and share links without this "Drop a hint" button.